STILL continues strategy of strengthening the brand 

Dr. Florian Heydenreich Geschaeftsführer STILL Sales and Service / Foto: STILL

Dr Florian Heydenreich has been appointed to the management board of Hamburg-based intralogistics specialist STILL. Within the four-member management team, the 43-year-old is now responsible for the strategic and operational management of the STILL brand in EMEA as well as its consistent further development with a particular focus on smart solutions and maximum customer focus. Dr Heydenreich takes over the management of the Sales & Service division from Christophe Lautray, who will continue to be available to the management in an advisory capacity. 

As Executive Vice President Sales & Service STILL EMEA, Dr Florian Heydenreich has been responsible for managing the STILL brand since October 2023. With his current appointment as Executive Vice President Sales & Service at STILL, the company is systematically continuing its successful strategy of strengthening the brand and maximising customer focus. “The structural and personnel strengthening of our brand management last year was an important basis for successfully positioning the STILL brand in the market for smart intralogistics solutions in the long term,” says Andreas Krinninger, Chairman of the STILL Management Board. “With the appointment of Florian Heydenreich as Managing Director Sales & Service, we are now bundling central decision-making processes relating to the brand and thus enabling even greater agility, customer focus and brand presence.”

Focus on customer needs: STILL strengthens brand profile 
Together with Andreas Krinninger, Chairman of the Management Board, Dr Karoline Jung-Senssfelder, Executive Vice President Finance, and Dr Konrad Pagenstert,

As Executive Vice President Operations, Dr Florian Heydenreich will continue to raise the profile of the STILL brand as a provider of smart solutions for internal material flow. The same applies to the development of forward-looking, customer-centred solutions and their careful tailoring to the various regional markets with their specific requirements. “I am very pleased about the trust placed in me and the new task,” says Dr Florian Heydenreich. “The needs of our customers have always been a top priority at STILL. And we will continue to work every day to develop smart and customised solutions for our customers and to support them as a reliable partner in their intralogistics challenges.”

Christophe Lautray takes over position as strategic advisor

Dr Heydenreich succeeds Christophe Lautray on the STILL Executive Board. As Senior Advisor to the KION ITS EMEA Board, he will be responsible for providing strategic advice to management and for committee work in the leading industry associations. Christophe Lautray has been working in various sales and management positions for the brands of today’s KION Group for 34 years. Most recently, he has been responsible for Sales & Service EMEA as a member of the STILL Executive Board since 2021. “Christophe Lautray has enriched the company for more than three decades with his in-depth expertise and inspiring personality,” says 

Chairman of the Management Board Andreas Krinninger. “We are therefore delighted that he will continue to support us in an advisory capacity with his in-depth knowledge of the industry.”

November 2024 – jak